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Our Mission


"Meraki is a non-toxic holistic hair care brand. Our products are inspired by the practice of ancient crystal healing and formulated with nutrient-rich, organic, and fair-trade Ayurvedic ingredients. Each product is intentionally infused with gemstones and crystals inside each bottle, creating a high vibrational, deeply nourishing elevated experience." 



Our products are formulated with nutrient rich Ayurvedic ingredients and vitamins that are vital for maintaining the hydration and strength your hair needs to become healthy. Feeding your hair Meraki products will add the vitamins and nourishment it needs to maintain healthy, beautiful, luxurious hair.

All of my products are formulated with ingredients that are free of toxic chemicals linked to health concerns verified by the Campaign for Safe Cosmetics (CSC), Breast Cancer Prevention Partners (BCPP), and an advisory committee of leading scientists and NGOs working to improve women’s health and the health concerns that disproportionately impact Black women.

The word “Meraki” means to do something with love, soul, and creativity and to put the essence of yourself into your work. “Your soul's purpose”.


  Our Mission

 At Meraki, we are committed to a high level of health and safety in our products that exceeds well beyond the legal standard in the United States.

All of our products are formulated with ingredients that are free of toxic chemicals linked to health concerns verified by the Campaign for Safe Cosmetics (CSC), Breast Cancer Prevention Partners (BCPP), and an advisory committee of leading scientists and NGOs working to improve women’s health and the health concerns that disproportionately impact Black women.

Learn about the top ingredients and contaminants to avoid and the types of products they’re found in below.

Toxic Ingredient Red List



  “At Meraki we believe that every dollar we spend contributes to weaving the world that we want to live in, - one that we are proud to leave to our children and future generations." 

  • We believe that loving yourself fully starts from the inside.

  • We support fair trade because they ensure fair wages for a day’s work in marginalized and often rural communities in developing countries all over the world. It affords people the chance to send another child to school, to make vital home repairs in the face of adverse weather conditions, or to build or buy infrastructure and supplies.


  •   We vow never to use: Parabens, sulfates, formaldehydes, phthalates, DEA, petrochemical, byproducts, artificial dyes and synthetic fragrance.
    • We believe making the switch to plant-based products as much as possible, is ultimately more environmentally sustainable, better for human health and produces superior beauty results.

    • We are committed to a Vegan & Cruelty-Free ingredients and formulas. We never test on animals testing or make use of animal byproduct. 

    • We utilize Fair Trade ingredients in our formulations which contribute to the growth and empowerment of women and children in marginalized communities.

    • We support organic farmers all over the world. Organic farming restores the topsoil, preserves human and ecological health and minimizes bee colony disruption. All of this is critical to maintaining our food supply in the best possible way.

    • Our product packaging  is recyclable and reusable.

    • We have committed to Carbon neutral shipping which reduces our carbon footprint In partnership with Sendle and The Paradigm project that distributes more efficient stoves and clean water technologies to Kenyan communities. requiring less wood fuel to cook, purify water supplies, and less pressures on the surrounding forests.

    • We believe in a holistic approach to beauty, one  that elevates the essence of your pure authentic beauty.




Meraki was founded in 2019 by Amber Makupson, as a labor of self-love, self-empowerment and dedication to wellness.

A native of Ohio, Amber grew up valuing her hair care routine. Amber settled in Atlanta, Georgia at a young age. During the pregnancy of her daughter Amber took on a healthy and holistic lifestyle making her own natural remedies and beauty products.

After suffering a serious chemical burn from an over-the-counter beauty product, Amber was fed up with the toxic ingredients damaging so many other women. She used her extensive knowledge and skills as a trained aesthetician and accelerated her research on botanical, vegan and ayurvedic ingredients to create her own line of highly effective products. Amber matches crystals with her products based on the holistic benefits and energetic properties of each stone.

Amber’s continued success as the Founder of an award winning product line is in identifying holistic and nourishing ingredients that cater to a gender-neutral and multicultural demographic. Her crystal infused products offer an experience of self-love, affirmation, and self-elevation.

“Meraki for me was created around the idea of self love, finding my passion for life, and being fearless in the pursuit of the things that set your soul on fire. The word “MERAKI” is a Greek word that means to do something with love, soul and creativity - to put the essence of yourself in your work. So essentially my brand combines Beauty+Wellness+Spirituality, to form high vibrational products that nourish your mind, body, hair, and soul.”

With Love,